Wednesday, May 20, 2015
Previously we looked at how the Capitol’s reaping advertisement used propaganda techniques to convey their point-of-view (POV) to the citizens living in the districts of Panem. Now you are going to take what you learned both from Noam Chomsky’s 10 strategies of media manipulation and the Center for Media Literacy’s five critical thinking questions and apply them to an advertisement/commercial of your choice. Working in partners, you will represent your research in the following manner: A. You will write a five-paragraph inquiry research report which includes the following in each paragraph: 1. An introduction which includes a focused thesis statement; a revealing story or quotation; important background information such as the manipulation strategies or critical thinking questions that you will be referencing; interesting or surprising facts; reason for choosing that particular commercial/advertisement. 2. Refer to one of the media manipulation or critical thinking questions and provide examples of how they are used in that particular commercial/advertisement. 3. Refer to the second media manipulation or critical thinking questions and provide examples of how they are used in that particular commercial/advertisement. 4. Refer to the third media manipulation or critical thinking questions and provide examples of how they are used in that particular commercial/advertisement. 5. Provide a conclusion that re-affirms your thesis statement in the introduction. A good idea here is to repeat what you feel is your strongest point on how that particular commercial/advertisement is using media manipulation to convey its message. For the research report you will be using MLA style. Be sure to use credible sources for your research (news articles and journals from reliable outlets). B. For the second part of this project you will be producing a counter-ad to the one that you just critiqued in your inquiry report. The idea behind the counter-ad is that you will be seek to convey the truth behind the message of the particular commercial/advertisement that you have critiqued. A good guide for this will be to look at the five critical thinking questions and try to represent your ad from the alternative viewpoint (ex. Question 4 asks: What POV is missing or omitted from this message? In your counter-ad you could make sure that the missing POV is included). There will be more information, including a rubric, to come on this assignment. For today your goal should be to research commercials and begin your critique. I will ask you to have a topic and your critique questions or media manipulation strategies by the end of class today.